Grupo Herdez completes acquisition of Nestlé ice cream assets in Mexico

Mexico City, Mexico, March 2, 2015 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the“Company”) (MSE: HERDEZ, OTC: GUZBY), today announced the closing of the agreement with Nestlé México, S.A. de C.V. to acquire Nestlé’s ice cream business in Mexico (“Helados Nestlé”) , after the approval of the antitrust authorities.

The Ps. 1.0 billion transaction includes an ice cream manufacturing facility in Lagos de Moreno, Jalisco, distribution equipment and freezers, as well as an exclusive long-term license to market and sell Nestlé’s ice cream brands in Mexico, including Nestlé®, Mega®, PelaPop® and eXtreme®, among others. Helados Nestlé’s management and operational teams will join Grupo Herdez to lead
this business unit.

Annual sales are expected to be approximately Ps. 1.0 billion. Results of the ice cream business will be consolidated into Grupo Herdez as of March 1, 2015 and will be reported under the “Frozen” segment jointly with Nutrisa. The Frozen division will become the second largest category for the Company, comprising approximately 15% of total consolidated net sales.

As announced previously, this transaction was financed through existing credit lines and cash on hand.