Grupo Herdez completes acquisition of fresherized foods

Mexico City, August 22, 2011 – Grupo Herdez, S.A.B de C.V. (“Grupo Herdez” or “the Company”) (BMV: HERDEZ) today announced that its associated company MegaMex Foods LLC (“MegaMex”) completed the acquisition of Fresherized Foods, Inc. (“FF”), first announced on July 21, 2011.

Based in Texas, FF is a global leader in processed avocado and guacamole with US$140 million in net sales in the twelve months ended June 30, 2011. Its products are sold under the Wholly Guacamole®, Wholly Salsa® and Wholly Queso® brands, among others. The
acquisition expands the MegaMex portfolio into the fresh and frozen categories.

Grupo Herdez will consolidate its proportionate share of FF results as of August 22, 2011.